playceholdr
Playceholdr is a specialist eCommerce design and development agency based in New Zealand, working with growing brands across New Zealand, Australia and international markets. The agency designs and builds custom Shopify, Shopify Plus and BigCommerce experiences, with services spanning eCommerce strategy, UX/UI design, visual identity, custom development, platform migrations, integrations and B2B eCommerce.
Unlike a generalist digital agency, Playceholdr focuses solely on eCommerce. Its approach combines considered design with practical technical solutions, prioritising conversion, usability, operational fit and flexibility for internal teams. Its work ranges from premium DTC storefronts for fashion, beauty and lifestyle brands to complex B2B builds involving trade pricing, wholesale workflows, ERP integrations and customer portals. Playceholdr also supports brands beyond launch through ongoing consultancy, optimisation and development.
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